Mission Statement

Why We Exist:

At Routes & Roots, we create educational toys that help children explore the culture, history, and geography of their home countries—through the power of play. Our “play and learn” approach makes learning meaningful and fun, nurturing curiosity and cultural pride in every child.

Whether families live abroad or in their home country, our toys offer a rich and engaging way to connect kids to their roots—filling the gaps left by standard and foreign curricula and sparking a lifelong love for where they come from.

The Power of Play:

Play is the spark that ignites our creativity and connects us in ways that transcend age, language, culture, and geographical differences.

So, we decided to build a brand centered on reconnecting people with their roots through the power of play.

To The Expat Parents Around The World:

We see you. You’ve taken on the incredible responsibility of teaching your children about their homeland—often single-handedly, without support from schools or communities. You’ve preserved traditions, answered endless questions, and celebrated your culture in small, everyday moments.

At Routes & Roots, we thank you. Now, we stand with you.

You’re no longer doing this alone. We’re here to support your journey—offering playful, thoughtful tools to help your children stay connected, wherever life takes you.

To All The Parents Around The World:

We invite all parents to join us in this mission. Together, let’s raise a generation of children who know their stories, value their heritage, and feel proud of where they come from.